Website Mwananchi Communications Limited (MCL)
- Mwananchi Dispatches Limited (MCL), a subsidiary of the Nation Media Group (NMG), stands as Tanzania’s premier independent news network, renowned for its excellence in both print and digital media. Pioneering new ventures in technology and events, we are the publishers of prominent public news brands such as Mwananchi, The Citizen, and Mwanaspoti, available in both print and digital formats. Additionally, we proudly offer the Mwananchi Digital suite of products, alongside the Nation ePaper and EGazeti web platforms. Guided by a commitment to empowering the nation, we are driven by our audience and dedicated to delivering valuable insights.
- We are currently seeking a motivated and highly educated individual to join us in the role of Online Data Analyst.
- Purpose: The primary purpose of this role is to gather, analyze, and interpret data from diverse online sources, providing valuable insights to support data-driven decision-making within the organization. Working with large datasets, you will identify trends, patterns, and correlations, contributing to the optimization of online processes, strategies, and initiatives.
- Main Responsibilities:
- Monitoring Online Performance: Track and analyze our online performance across various digital channels including social media platforms, websites, and forums.
Data Analysis: Utilize analytical tools to dissect data gathered from online sources, identifying patterns, trends, and sentiment. This involves measuring engagement criteria such as clicks, likes, shares, comments, and mentions. - Audience Insights: Study the demographics, interests, and behaviors of online audiences to gain insight into their preferences and requirements.
- Content Strategy Optimization: Collaborate with content creators and stakeholders to optimize content strategies. Identify high-performing content types, themes, and formats to drive engagement and enhance visibility.
- Stay Updated on Trends: Keep abreast of the latest trends, technologies, and best practices in online engagement and digital marketing.
- Minimum Qualifications & Experience:
- Bachelor’s degree in Statistics, Data Science, Economics, or a related field.
2-3 years of relevant work experience.
Note: Only shortlisted candidates will be contacted. - How to Apply: Interested and qualified candidates should apply online via our career portal at https://careers.mcl.co.tz OR [email protected] by May 10, 2024. All applications must be in PDF format.
- We strongly encourage women to apply. MCL is an equal opportunity employer.
To apply for this job email your details to [email protected]
